Transboundary Signing Of Tire Brands, Unexpected Results!
On July 19, Nexen Tire announced that it would become the official sponsor of the Italian football club Juventus.
The two sides held a signing ceremony for the cooperation agreement at Juventus' home stadium, Allianz Stadium.
The agreement stipulates that both parties can use each other's brand image for commercial promotion.
Prior to this, this company was already the official sponsor of the English Premier League club Manchester City.
Companies like Nike that have sponsored two teams are not uncommon in the tire industry.
At the beginning of July this year, Kumho Tire signed a cooperative relationship with A.C. Milan, a team in Italy.
In 2018, the company signed a three-year sponsorship contract with the Premier League team Tottenham Hotspur.
Similarly, there are domestic tire giants Linglong Tire.
This company held hands with Juventus and Bundesliga Wolfsburg in 2014 and 2018, respectively.
It can be seen that in recent years, tire companies have begun to frequently enter the football field.
For example, Goodyear Tire and Rubber Company sponsored Bayern Munich, the German Bundesliga overlord, and Hankook Tire sponsored Real Madrid, the king of Europe.
One party receives rich economic income, while the other gains huge brand awareness, both complement each other.
Once the team passes the level and reaches its peak, the brand will become a profound memory in the hearts of countless people.
Among them, the most successful partners are Pirelli Tire and Inter Milan.
The former, as the chest advertisement of the club, spent 26 years and achieved an era.
Also achieving results are Chelsea Football Club in the English Premier League and Uco Homer Tires.
Both sides won the Premier League championship after only signing for one year, and the latter went down in history as a chest advertisement.
Through this sponsorship, Ukohama immediately impressed European audiences.
With changing times, who will be the next tire sponsor to achieve great success with the team?
