These three tire fields have become hot spots for enterprises
In the past two years, the tire industry has been hit by both upstream and downstream, and the operation has encountered difficulties.
Some large manufacturers have kept their sights low and put their eyes on new profit points. The following three areas will become the investment focus of the tire industry in 2023.
1. OTR tyres
On January 17, Sailun Group announced that it planned to implement the technical transformation project of off-road tyres. Previously, Linglong, Zhongce and other leading enterprises have expanded their capacity in this field.
Guizhou Tire even suspended the long-planned all-steel tire project and switched to the engineering tire project. So many enterprises are optimistic about off-highway tires, which obviously have a broad market prospect.
2. New energy vehicle tyres
In 2022, China's sales of new energy passenger vehicles reached 5.674 million, up 90% year on year. The growing new energy vehicle market is the "big cake" in the eyes of tire enterprises.
At present, Linglong, Doublecoin, Senkylin and other enterprises are competing for this track with proprietary brands. They are faced with international brands such as Goodyear and Continental.
3. Large tire
In 2022, Hankook set a new high in profits by increasing the proportion of sales of 18-inch and above tyres. In the same year, Sumitomo Rubber stopped the truck and bus tire business in China and concentrated on making large-sized tires.
In the European market, Michelin, Pirelli and other enterprises have made the same structural adjustment.
High-performance and large-size tires are more profitable, which is the consensus of current mainstream tire manufacturers.
