The Sales Volume of Heavy Trucks Has Been Cut By Half
According to the statistics of the First Commercial Vehicle Network, in December 2022, the sales volume of the heavy truck market in China will be about 54000 vehicles (invoicing caliber, including exports and new energy), up 16% month on month, down 6% year on year, and a net decrease of more than 3500 vehicles.
As soon as the data in December is released, the cumulative sales volume of heavy trucks in 2022 will also be released! The data shows that in 2022, the heavy truck market will sell 672000 units in total, down 52% from 1.395 million units in the same period of last year, or as much as 720000 units.
The sales volume of heavy trucks decreased by 52% year on year, which directly affected the original market of all steel tires in China! From May 2021, the sales of heavy trucks began to decline. By December 2022, the sales of heavy trucks had plummeted all the way. The cliff drop of heavy truck sales directly affects the truck and bus tire market. The competition in the all steel tire market is bloody, and the current adverse factors have pushed the competition to white hot.
The data of the General Administration of Customs shows that in November 2022, the export volume of new pneumatic rubber tires will be 40.72 million, a year-on-year decrease of 470000, 22.6%; The export value was 10.32 billion yuan, down 2.8% year on year. The decrease in quantity is greater than that in amount!
The export of domestic tires has always been an important market for many tire enterprises. However, in the past two years, due to the epidemic situation, wharf congestion, difficulties in shipping, soaring shipping costs and other factors, the export road has not been smooth. According to tire business statistics, from July 2022 to November 2022, the tire export market has fallen for four consecutive times!
In the domestic truck and bus tire market, the top priority is still to replace the market. The tire business has consulted many leading enterprises in the tire industry, and people generally report that the 2022 tire market is weak, especially the TBR market. In 2022, repeated outbreaks will bring greater challenges to freight and passenger transport. Moreover, in 2019, when the transportation was booming, the TBR market was already oversupplied. Now the transportation market is bleak, and the tire market is facing a huge test. The competition in the all steel tire market is fierce, whether for export, original configuration or replacement. In fact, the all steel tire market is already turbulent, with the changeable price of raw materials and calm surface.
As a traditional manufacturing industry, the ratio of input to output of tires is very low. Both foreign-funded enterprises and domestic enterprises need to invest hundreds of millions of yuan to build factories, buy equipment, and import raw materials to produce products. Enterprises with good brands and products also have low gross profit margins in the current market. At present, tire enterprises with 10% gross profit rates are very rare. More enterprises work hard, and a little carelessness will lead to bankruptcy.
In the global tire market, the Chinese tire market is the most competitive. The Chinese market used to be a fat meat. The desire for fat meat made many foreign enterprises invest crazily. In addition, the fat meat of Chinese independent enterprises has already been shared. Only the blood left after the fight.
As the most competitive market in the world, as early as five years ago, the fierce competition in China's TBR market was few in the world! Now the market is making Chinese and foreign tire enterprises scared!
Dunlop, Youke Homer, Jinhu, etc. have abandoned the Chinese car tire market. Moreover, even Bridgestone, Michelin, Goodyear and other tire giants can hardly make a living in the Chinese truck and bus tire market. Especially in recent years, foreign tire brands have struggled with truck tires and their sales have been declining.
China has always been the region with the most fierce tire competition in the world, and the TBR tire market is the most competitive area in China. People familiar with the matter said that in recent two years, foreign brands have fled the all steel tire market, leaving only Chinese tire enterprises involved in disputes and infighting. The all steel tire market has long been a sea of blood. This year's adverse factors have made the domestic all steel tire market a real sea of blood. Tirers are trapped in it and can't get out of it. They can only be mercilessly beaten by the wind and waves.